Marketing & SEO
What makes a well designed website an excellent website? The audience that visit it!
Once your website is up to scratch it is important you drive traffic to it so you and your business can benefit. After all a website with no audience is just as good as no website.
At SP Web Development we do more than just design and build websites we also provide a series of marketing services from Pay per click advertising to Search Engine Optimisation.
We understand that each client is different thats why we tailor our packages for every client meaning each strategy is bespoke to meet the clients needs such as budget and audience.
Whether you are aiming to produce more leads or simply get an increase in online sales, you can be sure that we can help in the most cost effective way possible.
Types of Marketing
Although there are many different types of website marketing here are a few of the most important and popular solutions all aimed to get you the biggest and best audience possible.
Search Engine Optimisation (SEO)
Search Engine Optimisation often referred to as 'SEO', is the process of organically promoting your website to the top of search engines such as Google for your targeted keywords or phrases.
This is achieved using a variety of on-site and off-site optimisaton methods in order to promote your website in the best way possible for the chosen keywords and phrases.
We will tailor each and every page on your website to make it as easy as possible for search engines to understand the products and services that you're advertising with the aim of ranking higher in the search results.
We can also ensure that if needed your website will target a variety of local areas giving you the upper hand against any potential competitors for your services and areas of work.
Search Engine Optimisation although effective over a longer period it is often run alongside other marketing services such as Pay-Per-Click. This is due to the potential waiting times to acheive the highest possible ranking position on search engines.
Pay-Per-Click Advertising often referred to as 'PPC', is a form of online marketing where you as a customer will pay a fee for every click they receive on an advert created within the marketing software.
Where the advert shows up is dependent on the guidelines you set. These guidelines can include specific keywords, areas, running times and much more. This also can depend on the platform in which you choose to run your PPC campaigns.
The most popular platform for online marketing is Google Ad-words where clients can actively reach out to any potential customers using there desired search terms..
At SP Web Development we work closely with our clients to ensure that their PPC campaigns are affordable and provide the best outcome possible whether that be more online sales or an increase in leads from their website.
Email marketing is proven to be one of the most effective methods of reaching out to either an existing or prospective client base.
Whether you are looking to send regular newsletters, promote latest deals and offers or provide an insight to your other services, Email marketing is a proven way to make potential sales and leads.
At SP Web Development we provide visually-stimulating campaigns that are designed with one in mind, thats to promote your brand and generate interest.
Working closely with you we provide a clear a clear email marketing strategy to give you the best possible outcome.
Get In Touch
Interested in our website marketing or SEO?
Call 01992 919 896 or fill in the form below to speak to a member of our team
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